Starting a Business After Graduation †Marketing Research Essay

Starting a Business After Graduation – Marketing Research Essay Free Online Research Papers Starting a Business After Graduation Marketing Research Essay Making a good career decision involves both self-assessment and market research. Begin the self-assessment process by examining your skills and identifying what kinds of products or services you can offer. What skills do you most enjoy using? If you are artistic, merchandising a store and designing advertising may appeal to you. Or you may be mechanically inclined, enjoy solving puzzles or helping people. All businesses require dedication, determination, passion, flexibility and urgency. Consumers today have a wonderful sense of well-being and wealth, but you should be prepared for a sharp or extended decline. There are all sorts of things that can turn people away from shopping, so plan for good times as well as rocky ones. If you want to get into a retail business because times are good, you may want to think again. If your passion for going out on your own and dealing directly with the public is not extinguished by the prospect of difficult times. I planned to retail a fashion store with a specialty retailer. Which is a power retailers like target tend to sell needs, specialty retailers tend to sell wants. They focus more on neighbourhood convenience, the richness of the shopping experience, and inventory that meets the needs of their target customer on a personalized basis. Small stores show surprising strength and flexibility in the face of competition from large-scale retailers and e-commerce outlets. They offer the consumer a warmer atmosphere, and perhaps a broader and deeper selection of goods. Many stores can be owned and operated by one person with minimal assistance. Compared to manufacturing operations, specialty retail outfits are relatively easy to start both financially and operationally. However, a number of failures are due to undercapitalization, poor location and insufficient market analysis. Most successful small businesses provide something attractive or advantageous by taking whats already there and developing some innovative features. I will develop a special community consciousness which is to full fill my customer’s need. Example, if they have any special banquet, they could me order or propose what kind of material for their unique dressing and their design as well. Although a great location may not guarantee success, a bad location will almost always guarantee failure. A new retail business needs to be where the customers are. I need to find a location with a reasonable degree of security, access to public transportation for your customers and employees, adequate parking for commercial as well as personal vehicles, room for an office, and that all-important sales space. Where you locate will settle on the hours you keep, who your clients is, and what types of promotions you do. Also, where you set up shop will impact how long it will take you to grow. Luckily, I have lots of options. The best retail location combines visibility, affordability and lease terms that I can live with. Retailers need to be where the action is, so deciding where to put my business is every bit as important as the business that I decide to go into. Take the time to analyze the areas that appeal to me. There are three phases of choosing a location for your retail business: selection of a city, choice of an area or type of location within a city, and identification of a specific site. The place I choose for my fashion store which is a new shop house beside the road. Because it is a new shop lot so I think every passenger pass by will be have a look on that. There will no traffic flow, corresponding nature of next-door stores, capability of packing problem. There will be no zoning changes that will be advantageous for competitor or even allow new competitors to enter your trade area. I will take my positioning statement from my business plan and present it in the 3-D world of location, architecture and interior design. Use scale, colours, textures, materials, amenities and layout to express my stores philosophy. I will use a neon, elegant columns and casual corners, subdued hues and marble floors to set the stage for my customers. My store has planned two key elements: store design and store layout. Store design is concerned with atmosphere, image, interior design and exterior design factors. Store layout involves the internal arrangements of each department, selling and sales support allocation, and the evaluation of space productivity. To set up my store, consider consulting with architects, interior designers and lighting engineers. Working with skilful designers gives me an invaluable resource: Not only will they know the best location for air conditioners and elevators, but they can help build flexibility into lighting systems that will keep me from incur costs when floor layouts are altered. Designers keep abreast of the hottest colour schemes, materials, sources and trends to a degree that would be impossible for someone outside the trades to do. For my own opinion, to make my own business success, there is a lot of market segmentation I need to know which is:- ? Sensitive to prices changes If we are not sensitive with this, our customer might be get a more special offer from my competitor In making your pricing decisions, you need to answer these questions: ? What prices are shoppers willing to pay for the merchandise? ? Where do you want to be in comparison with your competitors pricing: equal, above or below? ? What is the suggested real price proposed by the supplier? ? What are the qualities or characteristics of the merchandise that influence a shoppers perception of quality and value-style, perish ability, scarcity, richness, commodity or other? ? Packaging and pop display This is the most important passion to my customers. Through the packaging we can know that what the quality of material in the shop is and so on. ? What are the consumer psychological characteristics? What is my customers’ feeling, sentiments, buying motives and behavioural patterns and designs? ? Product-variety marketing Produces how to move products that have different quality features, styles, size and so on. ? Target marketing Select one or more of them, develops products and marketing mixes tailored to each. This is making few same design or same colour dressing from them to attend those unique banquets. Other that that, the promotional mix also I need to be more aware. Advertising and personal selling such as point of purchase display, exhibition, usually non-recurring in nature. ? Introduction Heavy advertising and public relations to build awareness. ? Growth Heavy advertising and public relations to build brand loyalty. Decreasing use of sales promotion. Personal selling to maintain distribution. ? Product research Which is concern with the analysis of the strengths and weakness of the existing products, development of new products, product diversification and all kinds of product line decision? ? Media research Broucher, flyer, banner and streamer ? Consumer research This is concerned with the discovery and analysis of the consumer. ? Sales research This relates to the problem of regional variations in sales, fixing sales territories, measurement of effectiveness of sales force, evaluation of sales method. Research Papers on Starting a Business After Graduation - Marketing Research EssayAnalysis of Ebay Expanding into AsiaMarketing of Lifeboy Soap A Unilever ProductRiordan Manufacturing Production PlanOpen Architechture a white paperIncorporating Risk and Uncertainty Factor in CapitalThe Project Managment Office SystemNever Been Kicked Out of a Place This NiceBionic Assembly System: A New Concept of SelfPETSTEL analysis of IndiaDefinition of Export Quotas

Berkelium Element Facts - Atomic Number 97 or Bk

Berkelium Element Facts - Atomic Number 97 or Bk Berkelium is one of the radioactive synthetic elements made in the cyclotron at Berkeley, California and the one that honors the work of this lab by bearing its name. It was the fifth transuranium element discovered (following neptunium, plutonium, curium, and americium). Heres a collection of facts about element 97 or Bk, including its history and properties: Element Name Berkelium Atomic Number 97 Element Symbol Bk Atomic Weight 247.0703 Berkelium Discovery Glenn T. Seaborg, Stanley G. Thompson, Kenneth Street, Jr., and Albert Ghiorso produced berkelium in December, 1949 at the University of California, Berkeley (United States). The scientists bombarded americium-241 with alpha particles in a cyclotron to yield berkelium-243 and two free neutrons. Berkelium Properties Such a small quantity of this element has been produced that very little is known about its properties. Most of the available information is based on predicted properties, based on the elements location on the periodic table. It is a paramagnetic metal and has one of the lowest bulk modulus  values of the actinides. Bk3 ions are fluorescent at 652 nanometers (red) and 742 nanometers (deep red). Under ordinary conditions, berkelium metal assumes hexagonal symmetry, transforming to a face-centered cubic structure under pressure at room temperature, and an orthorhombic structure upon compression to 25 GPa. Electron Configuration [Rn] 5f9  7s2 Element Classification Berkelium is a member of the actinide element group or transuranium element series. Berkelium Name Origin Berkelium is pronounced as  BURK-lee-em. The element is named after Berkeley, California, where it was discovered. The element californium is also named for this lab. Density 13.25 g/cc Appearance Berkelium has a traditional shiny, metallic appearance. It is a soft, radioactive solid at room temperature. Melting Point The melting point of berkelium metal is  986  Ã‚ °C. This value is below that of neighbor element curium  (1340  Ã‚ °C), but higher than that of californium  (900  Ã‚ °C). Isotopes All of the isotopes of berkelium are radioactive. Berkelium-243 was the first isotope to be produced. The most stable isotope is berkelium-247, which has a half-life of 1380 years, eventually decaying into americium-243 via alpha decay. About 20 isotopes of berkelium are known. Pauling Negativity Number 1.3 First Ionizing Energy The first ionizing energy is predicted to be about 600 kJ/mol. Oxidation States The most common oxidation states of berkelium are 4 and 3. Berkelium Compounds Berkelium chloride (BkCl3) was the first Bk compound produced in sufficient quantity to be visible. The compound was synthesized in 1962 and weighed approximately 3 billionths of a gram. Other compounds which have been produced and studied using x-ray diffraction include berkelium oxychloride, berkelium fluoride (BkF3), berkelium dioxide (BkO2), and berkelium trioxide (BkO3). Berkelium Uses Since so little berkelium has ever been produced, there are no known uses of the element at this time aside from scientific research. Most of this research goes toward synthesis of heavier elements. A 22-milligram sample of berkelium was synthesized at Oak Ridge National Laboratory and was used to make element 117 for the first time, by bombarding the berkelium-249 with calcium-48 ions at the Joint Institute for Nuclear Research in Russia. The element does not occur naturally, so additional samples must be produced in a lab. Since 1967, just over 1 gram of berkelium has been produced, in total! Berkelium Toxicity The toxicity of berkelium has not been well-studied, but its safe to assume it presents a health hazard if ingested or inhaled, due to its radioactivity. Berkelium-249 emits low-energy electrons and is reasonably safe to handle. It decays in alpha-emitting californium-249, which remains relatively safe for handling, but does result in free-radical production and self-heating of the sample. Berkelium Fast Facts Element Name: BerkeliumElement Symbol: BkAtomic Number: 97Appearance: Silvery metalElement Category: ActinideDiscovery: Lawrence Berkeley National Laboratory (1949) Sources Emsley, John (2011). Natures Building Blocks: An A-Z Guide to the Elements. New York, NY: Oxford University Press. ISBN 978-0-19-960563-7.Peterson, J. R.; Fahey, J. A.; Baybarz, R. D. (1971). The crystal structures and lattice parameters of berkelium metal. J. Inorg. Nucl. Chem. 33 (10): 3345–51. doi:10.1016/0022-1902(71)80656-5Thompson, S.; Ghiorso, A.; Seaborg, G. (1950). The New Element Berkelium (Atomic Number 97). Physical Review. 80 (5): 781. doi:10.1103/PhysRev.80.781Thompson, Stanley G.; Seaborg, Glenn T. (1950). Chemical Properties of Berkelium. OSTI Technical Report doi:10.2172/932812

Management Strategy and Decision Making case study - 2

Management Strategy and Decision Making - Case Study Example For instance, one of the main rules of the game is the identification of the standards in the industry that have a direct impact on the winners and losers. Thus, based on the tactics, each organization can apply those actions that best support their corporate and business strategies. Finally, the model of scope is used by the companies to determine the geographical extent in regard to the number of the competitors and customers. Navita’s business strategy include expansion of the existing operations through improvement of marketing techniques, targeted strategic acquisitions, and evolution of its business delivery. Navitas has recorded a strong record of consistent growth evidenced by increased number of students since the year 1995 to 2008 who are the players in this case by extending its customer base to Canada, UK, Zambia, and Kenya, among other regions and countries. For instance, its customers (number of students) increased from approximately 1200 in 2007 to 1500 in 2008. Further, its quality of services has substantially increased due to additional value created by its products and services like enhancement of performance through involvement of the players in different programs that has led to customer satisfaction. In addition, the company has expanded its businesses (scope) to different countries through the tactic of continued diversification and evolution of its business activities aimed at increasing thee customer base and profits (Guruz, 2008). Kaplan’s corporate strategy is based on continued innovation, expansion of its existing services, and customer satisfaction. In Australia, the company’s business strategy includes the acquisition of the local companies in the domestic market and expansion of its services. In terms of players, the company corporate strategy of expansion is in response to its competitors and

Economic, Political and Cultural Factors Important for Comfortable Man Assignment

Economic, Political and Cultural Factors Important for Comfortable Managing Business - Assignment Example Porter’s Diamond model assists in analyzing and improving a country’s position in an internationally competitive field. It demonstrates that nations can be competitive regardless of factors like natural possessions such as land and other resources. According to (Botten, 2007), the government has a role of encouraging and pushing organizations to the most competitive levels so as to increase performance and eventually help realize a total joint benefit. Mann’s SPT model only talks of developing the triangles used in profiling countries and organizations, as depicted in by Clarence Mann when the author talks about ways of managing risks in a country using social process triangle.Porter’s Diamond model highlights major points in managing risks in a country. The points outlined here major on; foreign direct investment, government, multinational enterprises, and the Double diamond. Foreign Direct Investment tends to focus within a particular continental area. A ccording to Porter’s model, outward FDI (Foreign Direct Investment) is very valuable in generating competitive advantage as opposed to inward FDI which is termed entirely unhealthy. (Norton, 2009) points out that comparative disadvantage results from foreign subsidiaries being only importers, one of the reasons that have ultimately influenced India’s Coca-cola import and export economy. FDI’s statements have been questionable but results from research and development carried out by foreign-owned firms indicate that the big 20 U.S subsidiaries in India, export nearly as much as the ones they import!

Rate of reaction Essay Example for Free

Rate of reaction Essay Evaluation: I think that overall, our experiments/investigation was successful except for minor things such as the occasional odd results. On the first graph, these can be identified as when the lines representing 1. 25 and 1. 5 molar kept on crossing over each other. They were very similar. In theory, all the lines should be apart because the rate of reaction should be increasing every time. Another odd result is that on the second graph, the point which represents 1 molar is no where near the line of best fit. All points should either lie on the line or be pretty close to it. I believe that we got these odd results because our human errors. We may not have collected all the gas produced. Or the gas could have been caught in the collecting tube and this may have resulted in the long time needed for the reaction. I believe that the method provided with us has a few faults that I would like to point out. Firstly, when the magnesium piece is dropped first, then the acid poured, time is taken for the all the acid to drop but as soon as the first drop touches the magnesium it will react. This means that hydrogen gas would have been produced when pouring in the acid and lost through the open top. To change this, I would say in the method that the acid should be poured in to the test tube first then the magnesium piece, as the cork can be replaced without the metal touching the acid and no hydrogen gas would be lost. Secondly, gas can get trapped in the collecting tube as it faces down. When the first amount of gas is produced, it is followed by more which results in the gas pushing forward for more space because it cant be compressed. When the last amount of gas is produced, nothing is there to push it forward so it just floats around without reaching the measuring cylinder. I dont really have any improvements for the method but you could try to keep the measuring cylinder closer to the test tube and keep it at an elevated position. This way, more gas reaches it. We should have taken more care when handling the glass equipment as a measuring cylinder had been pushed over the ledge of the worktop and smashed when it had contact with the ground. Overall, the method was good but like everything else, it could be improved. It was generally a fair test but a few things may have altered the results, such as after a few of the first experiments, one of the windows was opened in the room and cold air rushed in. I dont if this had anything to do with the experiment but it could be something to think over when planning the next investigation. I feel that the measurements were easy to take measurements as we didnt miss a single reading. We could have repeated the experiment once more to be a little more accurate, the more results there are, the better it is after all. All the graphs showed a pattern to do with the concentration levels of the acids, the trends got higher for rate of reaction, the time decreased for stronger acids and less time was taken to. We kept the few odd results we got as it gave us something to talk about and think about in the future. I strongly believe that the results that we got, supported our conclusion as no matter whose results you saw, all showed the same trend and this proves that the results were reliable. Next time, I would use more concentrations of acids, so that we can be even more accurate and sure about the results. Further investigations you could think about could be changing the temperature of the experiment and investigate if it alters your experiments at all. You could also change the surface area of the metal such as having a block, or reacting it in a powder form. Catalysts could be added to the reaction to see if they show a major difference. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Patterns of Behaviour section.

My Tear Essay -- Narrative Crying Descriptive Depression Essays

Have you ever been crippled or felt so incapable of something? Has anything felt so empowering that you didn’t know what to do or how to tackle the situation? Have you ever felt so much pain where it seemed like it immobilized your body? Have you ever felt so depressed that you really didn’t know where the source of depression was coming from? These are the questions that come to my mind when I think about each and every tear that ever hits my face. I wonder how many tears are actually hitting my face, how many actually seep into my skin. I wonder if people think the same way that I think or it they sometimes feel the same way that I feel. Many words often loose their connotation. A tear to me is no longer a tear. A tear to me is history. It is the constant reminder of hurt, that sometimes spreads its way through my body. A tear is pain and memories, a tear is something that can’t be erased, its something that only I see and that most will never see. You can never feel exactly what I feel or understand the way that I heal; you can never truly know why I hurt, so deep inside...

Historical Institutionalism Essay

Question 3: How does historical institutionalism envision political change? How does it envision the impact of organizations? Thelen and Steinmo share the common view among institutionalist scholars that historical institutionalism (HI) remains â€Å"sticky† when envisioning political change, even when political or economic conditions have changed dramatically (1992:18). Political change, then, according to Thelen, is centered on the concept of path dependency, or a framework of slow change dependent on the legacy of rules formed and tested throughout history. In order to understand how particular kinds of external events and processes are likely to produce political openings that drive path-dependent institutional evolution and change, Thelen prioritizes an analysis of critical junctures and feedback effects as two key reproduction mechanisms that engender foundations of institutional arrangements and political stability (1999:388-396). Critical junctures demonstrate that â€Å"[c]ausal analysis is inherently sequence analysis† (Rueschemeyer et al 1992:4; Thelen 1999:390) in that sequencing and timing of political and economic development in historical context can influence institutional outcomes. Feedback effects are based on the idea that institutions are not neutral coordinating mechanisms but instead reflect, reproduce, and magnify particular patterns of power distribution in politics. Thus, political arrangements and policy feedbacks actively facilitate the organization and empowerment of certain groups while actively disarticulating and marginalizing others, creating distributional biases in particular institutions that â€Å"feed back† so that â€Å"over time, some avenues of policy become increasingly blocked, if not entirely cut off† as â€Å"decisions at one point in time can restrict future possibilities by sending policy off onto particular tracks† (Weir 1992:18-19; Thelen 1999:394). Thelen discusses four scenarios in which HI envisions political change, with the first three describing change as exogenous, characterized by Krasner’s framework of â€Å"punctuated equilibrium† in which institutions exhibit long periods of stability, periodically â€Å"punctuated† by crises that bring about abrupt institutional change, after which institutional stasis sets in (Thelen 1999:15). Broad socioeconomic changes causing previously latent nstitutions to become salient toward political outcomes, changes in the socioeconomic context or political balance of power producing a situation in which new actors pursue new goals within old institutions for different ends, and changes in outcomes as old actors adopt new goals within old institutions are the three exogenous scenarios of political change. The fourth scenario of political change is endogenous in that political actors adjust their strategies to accommodate changes within the institutions themselves (my emphasis Thelen 1999:17). In this scenario, Thelen advances the â€Å"dynamic constraints† framework for explaining change in that change can be a piecemeal process resulting from the long-term maneuvering of political actors within institutional constraints. HI envisions the impact of organizations by examining how an institution shapes individual preferences within the organization not only by shaping strategies but also the goals that the actors pursue. Because the individual is not completely de-linked from the institution, stasis and ultimately continuity is achieved. Question 8: How is the chapter by Ken Greene an example of historical institutionalism? What light does it shed on the process of democratization in Mexico? To what extent is his analysis specific to Mexico and to what extent (and how) can it travel to other cases? Ken Greene’s chapter is an example of historical institutionalism because it stresses the importance of legacy in political outcomes. One of the main tenets of his argument is that opposition parties were constrained by their own origins, thereby resulting in low appeal for voters to support them despite widespread dissatisfaction with the PRI (Greene 2007:175). As Greene explains (ibid: 175), the main yet subtle effect of single party dominance on partisan competition is the resulting rigidity in the challenger party organization that are slow to innovate in the face of new opportunities. The idea that challengers may fail due to the weight of the past rather than the more blatant aspects of dominant party power is one example of political stasis at work through the reproduction mechanism of institutional feedback. The political arrangements of institutional legacy promote and empower the dominant party while marginalizing opposition parties in a manner that, in this case, results in institutional stasis and continuing PRI dominance. The continuing dominance and institutional stasis of the PRI along with the political socialization of early elite political actors of opposition parties have both contributed to the slow process of democratization in Mexico. Extreme and differing preferences of early elite actors created an extreme foundation of opposition institutions, resulting in both the PAN and PRD’s emergence as niche parties and ultimately their failure to unify around the goal of defeating the PRI with centrist strategies. According to Greene, â€Å"the sequencing of party affiliation created a perverse outcome: early joining party elites created niche parties in their own image that were constrained to the core. (Ibid: 178) Thus, the status of democratization in Mexico at the time of this article’s publication suggests a disconnect between extreme elitist opposition party actors and a body of voters who are presumably unified through centrist preferences. Although Greene’s analysis is founded on country-specific evidence particular to this case, the lesson of PAN’s ability to move beyond its traditional core constituency and overcome its own intra-party rigidities and in some ways can be applied to t he Worker’s Party (PT) success in 2002. Like PAN, PT began as a highly ideological party and resisted the adoption of vote-maximizing measures for a significant amount of time. As Hunter explains (2007: 444), PT leaders were able to revise ideological rigidity â€Å"in light of major changes in the economic landscape and growing institutional strength of the state and party system. † The reassessing of their electoral standing, the PT became more electoral and behaved more like a catchall Brazilian party. The case of strategic adaptation and path dependence in Brazil was exemplified by Lula’s strategy of â€Å"layering,† gradually negotiating innovation â€Å"by placing new elements on top of established ones. Although this strategy bore little immediacy to the party’s electoral prospects, subsequent and focused efforts of engagement in public opinion and marketing Lula’s personal appeal constituted more concerted efforts toward electoral maximization. Question 9: What light does the piece by W. Hunter shed on the relative weight of rational choice vs. istorical institutionalism? Should we choose between them in analyzing a single phenomenon? Does it get too â€Å"wishy washy† to say that both rational choice and historical institutionalism are reflected in the evolution of the Workers’ Party? Both paradigms of rational choice institutionalism (RCI) and HI are important because of their ability to demonstrate a variety political outcomes and also because neither paradigm can individually provide comprehensive explanatory analysis for political change. With the example of the PT’s dynamic trajectory from 1989-2002, Hunter illuminates how political change happens on different layers. Hunter first presents the usefulness of the HI perspective in the nascent stage of the PT, noting the importance of the founding moment of an institution and further explaining founders’ proclivity to â€Å"long-term organization building rather than short-term vote maximization† (2007: 446). Weyland (2002:70) advocates HI framework in explaining institutional origin by critiquing RCI’s inability to explain institutional origin because â€Å"it conceptualizes institutions merely as rules of the game, not as actors in their own right. † Hunter also indicates HI’s overcompensation for continuity instead of change, thus revealing HI’s limitation of strategic flexibility in political parties like the PT during its first years of inception. Later, in explaining layers of political change still oriented within the framework of HI, Hunter traces the economic and political constraints imposed upon members of the PT, and ultimately explains within the framework of RCI ho change happened quickly in order for the PT to implement exogenous mobilization and electoral maximization strategies. Thus, the case study of the PT presents a substantive example of how RCI is useful at explaining quicker and short-term change whereas HI is better at explaining how change happens in slower and long-term layers. We should not necessarily choose between the two frameworks in analyzing a single phenomenon because there is an inherent value in diversity. As Weyland argues (2002:79), there is a need for â€Å"theoretical pluralism and ‘paradigmatic’ diversity† and â€Å"different frameworks make necessary and irreducible contributions to political analysis. † Political outcomes and political change across multitudinous contexts and applications could benefit from diverse approaches given the very complex reality of the behaviors of institutions. This complexity, as Weyland argues, â€Å"cannot be understood from one theoretical vantage point alone (Ibid: 79). †